Grant Carter is the Founder and Principal of GreyHawk Consulting Group
Grant Carter is a forward thinking business, marketing and communications leader with broad executional expertise. He has an incisive grasp of the required levers for growth.
Throughout his diverse business career, Grant has consistently created and launched business-building initiatives at organizationsin Canada and the U.S. At public and private businesses, he has elevated marketing from a departmental activity to the business’s integrating competency for sustained growth. Grant distills complex issues and presents with clarity and secures alignment on challenging concepts and influences at all levels.
Prior to founding GreyHawk, Grant was CSA Group’s Vice President, Marketing & Communications delivering executive leadership and execution for strategy, marketing, communications, and government and industry relations initiatives. His leadership contributed to an 87% revenue increase and a 121% marketing ROI improvement. As an articulate spokesperson for CSA Group, he increased CSA’s visibility and stature with industry associations and government leaders in Canada and the US.
Previously , Grant was Vice President, Business Development at Guardsman Products and Vice President, Marketing at CCL Label in Grand Rapids, Michigan. As a Director of Marketing at Canada Post Corporation in Ottawa, Grant negotiated strategic alliances with major customers and interfaced with senior executives in the publishing and marketing industries. He regularly advised CPC’s Minister and the Federal Cabinet on sensitive Canada Post business issues.
In 2002, Grant was honoured by the Government of Canada with the Queen’s Golden Jubilee Medal for his “outstanding and exemplary service to Canada”.
Grant is Former Chairman of the Washington-based Electrical Safety Foundation International’s (ESFI) Board of Directors, Former Chair of the Canada Safety Council Board of Directors, and a volunteer in industry, athletic and charitable initiatives. A competitive amateur athlete, Grant qualified and completed the Boston Marathon in 2003 and 2005. He is a past recipient of the Canadian Yachting Association’s Sailor of the Year Award (Windsurfing).
A native of Toronto, Grant received a Bachelor of Arts degree (BA) from York University, a Master of Arts degree (MA) from McMaster University, and completed PhD studies specializing in Canadian economic development and multinational corporations and attended the Harvard Business School as part of his PhD studies.